Liquid Detergent Breakdown: Why Coconut Oil–Based CRUX Cream Is Safer for Skin

Why Switch from Liquid Detergent to CRUX Cream?

Traditional liquid detergents often rely on sodium laureth sulfate and synthetic perfumes that can cause dryness, redness, and allergic reactions—especially for sensitive skin. CRUX Complete Cleaning Cream, formulated with pure coconut oil surfactants, cleans just as effectively, maintains 90% efficiency in hard water, and leaves hands nourished, not stripped.

In-Depth Breakdown

1. Surfactant Comparison

• Liquid Detergents: Use anionic surfactants (SLES/SLS) that aggressively remove oil but also strip natural skin lipids, leading to dryness and irritation.

• CRUX Cream: Utilizes coconut oil–derived medium-chain fatty acid esters that emulsify grease without disrupting the skin barrier, offering natural moisturization.

2. Hard Water Performance

• Liquid Detergents: Efficiency drops above 200 ppm hardness due to mineral–surfactant binding, causing residue and stiff fabrics.

• CRUX Cream: Coconut oil surfactants combined with chelating agents maintain 90% dirt removal at up to 300 ppm hardness, ensuring consistent results.

3. Skin & Health Impact

• Liquid Detergents: Phosphates, optical brighteners, and synthetic fragrances can cause contact dermatitis and respiratory issues.

• CRUX Cream: 0% phosphates, fluorescents, or caustic soda; dermatologically tested hypoallergenic formula that soothes skin and contains antimicrobial lauric acid.

4. Environmental Footprint

• Liquid Detergents: High water content, bulky packaging, and non-biodegradable chemicals contribute to plastic waste and water pollution.

• CRUX Cream: Ultra-concentrated (100 washes/kg) reduces packaging by up to 90%, uses biodegradable ingredients, and the rinse water is safe for plants.

5. Multipurpose Versatility

• Liquid Detergents: Primarily for laundry, may require separate products for dishes or floors.

• CRUX Cream: Cleans clothes, dishes, floors, toilets, vehicles, and metals, replacing up to five different cleaners with one eco-safe formula.

Why CRUX Complete Cleaning Cream Is the Superior Choice

1. Skin-Friendly Cleaning: Coconut oil base protects hands and prevents dryness.

2. Consistent Hard Water Efficacy: 90% dirt removal up to 300 ppm hardness.

3. Eco-Conscious Concentration: 100 washes/kg reduces plastic waste and water use.

4. All-in-One Solution: Multipurpose formula replaces liquid detergents and more.

Make the switch today for healthier skin, cleaner homes, and a greener planet—one scoop at a time.