Baby skin is 30% thinner than adult skin, making it vulnerable to harsh detergent chemicals that cause rashes, irritation, and respiratory issues. Most "baby" detergents still contain allergens. CRUX Baby Wash is hypoallergenic, dermatologist-tested, and powerful enough to remove formula stains without harming delicate skin.
Detailed Product Description
Your baby's clothes touch their skin 24 hours a day. Every fiber matters. CRUX Baby Clothes Wash is formulated with pediatric dermatology standards, delivering zero-irritation cleaning for the most sensitive skin on earth.
Hypoallergenic Formula – Dermatologically Tested
Clinical testing confirms CRUX Baby Wash causes zero allergic reactions on infant skin. Free from:
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Harsh surfactants (no SLS/SLES)
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Synthetic fragrances (respiratory irritants)
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Optical brighteners (skin sensitizers)
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Phosphates and enzymes (allergen triggers)
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Dyes and colorants
Natural Coconut Oil Protection
Coconut oil's lauric acid provides natural antimicrobial action against bacteria that cause diaper rash and skin infections. Unlike chemical antibacterials that disrupt infant microbiomes, coconut oil works in harmony with baby's natural skin flora.
Fabric Softness Preservation
Baby clothes—especially cotton onesies, rompers, and blankets—need softness maintenance. CRUX’s gentle formula preserves fabric structure without requiring separate fabric softeners (which often contain allergens). Clothes emerge soft, breathable, and comfortable against delicate skin.
Tackles Baby-Specific Stains
Babies create unique cleaning challenges:
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Milk and formula stains (protein-based)
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Baby food (fruit and vegetable purees)
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Spit-up and vomit (acidic compounds)
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Diaper leaks (bodily fluids and waste)
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Drool and teething (enzyme-rich saliva)
CRUX Baby Wash’s enzyme-free formula breaks down these organic stains through surfactant action rather than biological enzymes, preventing enzyme residue that triggers skin reactions.
Respiratory-Safe Fragrance
Babies breathe faster than adults, making them more vulnerable to airborne irritants. CRUX uses mild, respiratory-safe fragrance at minimal concentration—just enough for freshness without triggering asthma or breathing difficulties.
Complete Rinse-Away Formula
Detergent residue left in fabric is the primary cause of infant skin irritation. CRUX’s fast-rinse technology ensures zero residue remains after washing, even in hard water. One rinse cycle completely removes all cleaning agents.
Pediatrician Recommended Safety Standards
Meets international standards for infant textile care:
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pH balanced for baby skin (5.5–6.5)
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Non-toxic if accidentally ingested (though not recommended)
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Safe for cloth diapers and reusable wipes
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Compatible with antibacterial baby laundry additives