CRUX White Clothes Wash Cream – No Fluorescence

White clothes turn yellow or gray despite expensive detergents. That's because most use fluorescent brighteners—chemicals that mask dirt with optical illusion while slowly degrading fabric. CRUX White Wash delivers authentic whiteness through deep cleaning, not fake brightness.

Detailed Product Description

True white comes from genuinely clean fabric, not chemical trickery. CRUX White Clothes Wash is formulated exclusively for white garments, delivering natural brightness through superior dirt removal without toxic fluorescent agents.

The Fluorescent Brightener Deception

Most "white" detergents contain optical brighteners—UV-reactive chemicals that create an illusion of whiteness by converting invisible UV light to visible blue light. Result? Your clothes look whiter under certain lighting but remain dirty underneath. Over time, these chemicals:

• Accumulate in fabric fibers

• Cause allergic skin reactions

• Resist biodegradation in water

• Break down fabric structure

CRUX rejects this approach entirely.

Authentic Cleaning, Natural Whiteness

Our white-specific formula uses enhanced coconut oil surfactants and natural cleaning agents to penetrate deep into cotton, linen, and synthetic white fabrics. By removing the dirt, oils, and yellowing compounds completely, fabric returns to its natural bright white state—no optical illusion needed.

Prevents Yellowing and Graying

White clothes discolor due to:

• Body oil oxidation (yellowing)

• Mineral deposits from hard water (graying)

• Incomplete dirt removal (dinginess)

• Fabric degradation (aging)

CRUX White Wash addresses all four causes with specialized chemistry that chelates minerals, dissolves oils, and protects fiber integrity.

Eliminates Need for Bluing Agents

Traditional laundry bluing (Reckitt's blue, etc.) manually adds blue pigment to counteract yellowing. CRUX’s cleaning power makes this unnecessary, saving you from extra products and the risk of uneven blue streaking on fabrics.

Safe for All White Fabrics

• Cotton shirts and kurtas

• White bed sheets and pillowcases

• White towels and napkins

• Synthetic white sportswear

• Lace and delicate white fabrics

• School and office uniforms

Hard Water Protection

Mineral deposits from hard water are the primary cause of white fabric graying. CRUX’s chelating agents bind to calcium and magnesium ions, preventing them from depositing on fabric while maintaining 90% cleaning efficiency even at 300 ppm hardness.

Machine & Bucket Compatible

Unlike specialized products that only work in machines, CRUX White Wash performs equally well in automatic washers and traditional bucket washing. The cream format ensures complete dissolution regardless of water temperature or washing method.