We are proud to be recognized as the original inventor of detergent cream made from coconut oil and natural ingredients in India. Dating back to 1999, our proven formula eliminates harsh chemicals and offers versatile, eco-friendly cleaning—years ahead of the market.​

Our products are dermatologically tested and allergy-safe. Unlike traditional detergent powders, Everlasting Virtue’s coconut oil-based formula causes no irritation or allergic reactions, even for sensitive skin or repeated hand washing.

Every detergent cream, like CRUX and Social Wash, is fully biodegradable, phosphate-free, and safe for septic tanks and aquatic systems. We believe cleaning shouldn’t come at the planet’s expense—Everlasting Virtue is committed to green cleaning.​

Our acclaimed product range includes CRUX Complete Cleaning Solution (for multipurpose cleaning), CRUX Insta Matic (washing machine detergent), CRUX White Clothes Wash, CRUX Baby Clothes Wash, Social Wash (biodegradable toilet cleaner), and CAULI Produce Wash (fruit and vegetable cleaner).

Yes, our creams are specially engineered for Indian homes and water conditions. With up to 90% dirt removal in hard water (300 ppm), Everlasting Virtue outperforms conventional washing powders and liquid detergents.

Everlasting Virtue detergent creams dissolve instantly—even in cold or hard water—with no residue on clothes, scalp, or utensils. Our coconut oil technology delivers deep cleaning without harsh soda ash or caustics found in most soaps.